Joan Kennedy

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

As wholesale challenges continue and marketing costs tick up, trunk shows have emerged as an increasingly popular way to fuel sales — that is, for the brands that know how to get in front of the right people.

Plenty of people root for their favourite label like it's their local football team — but that passion doesn't always translate into sales.

The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling.

Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.

The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.

The stock market now values Coach parent Tapestry almost as highly as Gucci owner Kering. The closing gap reflects a shifting fashion market as well as the state of their respective turnarounds.

Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.

As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and showing cultural authority.

As the NBA finals ramp up, wearing San Antonio Spurs merchandise in the Knicks' New York City has gotten a little more complicated.