Joan Kennedy is an Editorial Associate at The Business of Fashion (BoF). Based in New York, she covers beauty and marketing, with a focus on the fashion industry, luxury goods, and apparel design. Joan's work has been featured in CNN, NewsChannel 21 / NPG of Oregon, 6abc, KPTV (FOX 12), and Vogue.
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Joan Kennedy's coverage heavily focuses on beauty and fashion, with an emphasis on industry trends, events, and announcements. She frequently covers press releases and private sector announcements related to the fashion industry.
Given Joan's focus on the latest developments in the fashion world, she would likely be interested in pitches that provide unique insights into emerging trends or exclusive access to behind-the-scenes looks at major events or brand launches. Consider offering expert commentary from industry insiders or access to newsworthy events within the fashion space.
As there is no specific geographic focus mentioned for Joan Kennedy, it seems her coverage spans a global view of the beauty and fashion industry without being limited to a particular region.
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Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
The stock market now values Coach parent Tapestry almost as highly as Gucci owner Kering. The closing gap reflects a shifting fashion market as well as the state of their respective turnarounds.
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and showing cultural authority.
As the NBA finals ramp up, wearing San Antonio Spurs merchandise in the Knicks' New York City has gotten a little more complicated.
By: Joan Kennedy
Instagram is still flooded with photos of celebrities from Spike to Swift, Tina to Timothée sitting front row at Madison Square Garden.
When thinking about his collection this season—aimed at paying homage to the women in his family—Bibhu Mohapatra started with the idea of a dot.
Regular morning walks around London's Barbican stirred up a desire in Eudon Choi to create a resort collection that was urban and rooted in a 1960s
David Koma is going back to his instincts.
