By: João Silva
Electronic Arts has announced the creation of EA Advertising, a new program dedicated to integrating real-world brands and advertisements directly into its portfolio of games.


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João Silva predominantly covers gaming-related topics, with a focus on hardware and technology announcements. He seems to be particularly interested in new product launches and industry events such as CES.
To effectively reach out to João, consider pitching press releases or exclusive announcements related to gaming monitors, PC hardware, graphics cards, and other gaming-related tech products. Emphasize the innovative features or unique aspects of the products when making your pitch.
Given his high coverage of promotional deals and private sector announcements, it's likely that he would be interested in receiving embargoed news about upcoming product launches or major updates from companies within the gaming technology space.
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