Canada (National)
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Joel's focus is on sports, specifically Canadian football and the Saskatchewan Roughriders. His articles often include expert commentary, investment analysis, and cover ongoing events in the sport.
Given Joel's emphasis on local coverage of the Saskatchewan Roughriders and CFL teams, he may be particularly interested in pitches related to exclusive insights from players or team management within these organizations. Additionally, he might find value in analytical pieces that provide a unique angle on game performances or player strategies.
Considering his geographic focus on Canada and Saskatchewan, it would be beneficial for PR professionals to tailor their pitches with a local perspective or tie-ins to community initiatives involving the mentioned football teams.
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By: Joel Gasson
For only the fifth time in their history, the Saskatchewan Roughriders have taken to the field as defending Grey Cup champions. The Riders opened their preseason in Calgary on Monday afternoon. In a strange twist, this game marked the first time since the second week of the 2024 preseason that Saskatchewan had played anyone but […]
By: Joel Gasson
For the first time since 1991, Saskatoon’s Griffiths Stadium played host to a CFL game as the Saskatchewan Roughriders faced the Winnipeg Blue Bombers in their final preseason game of 2026. Saskatoonians waited 35 years to see the Green and White play a game in their city and they were treated to a 31-27 win […]
For the first time in over 20 years, a CFL regular-season game is set to be televised on a network other than TSN. A new media rights agreement for the league will begin next season, which will see the majority of contests, including the Grey Cup, remain on TSN and other Bell Media properties, but […]
By: Joel Gasson
As the Saskatchewan Roughriders revealed their 2025 Grey Cup championship banner, the home team decided to relive one of last season’s greatest hits as they beat the B.C. Lions 31-27 in a game that felt an awful lot like the last time these teams met. Quarterback Trevor Harris led his team on a three-plus minute […]
By: Joel Gasson
If making games far more interesting than they should have been was considered art, the Saskatchewan Roughriders produced a masterpiece on Saturday evening in Calgary. The Riders won 40-37 in double overtime, but it was a game that had no business being that close. For Rider fans, the contest was surely anxiety-inducing. For the casual […]
By: Joel Gasson
There are no easy weeks in professional football, and that statement might be more applicable than ever in the CFL this year. The Riders came into the nation’s capital on Friday evening as a 5.5-point road favourite against the winless Ottawa Redblacks. Some may have thought that this would be a relatively easy night for […]
By: Joel Gasson
There’s an old football proverb: good teams win, but great teams cover. For the first time in quite a while, the Saskatchewan Roughriders left no doubt who the better team was on Sunday night thanks to a 38-7 beatdown of the Bo Levi Mitchell-less Hamilton Ticats. Despite the lopsided score, the Riders probably should have […]
By: Joel Gasson
On an emotional night at Mosaic Stadium, the Saskatchewan Roughriders and Edmonton Elks put on a show that won’t soon be forgotten. The two teams combined for a total of 974 yards of net offence, 70 points, and eight passing touchdowns. In the end, it was the Elks who had the last laugh as they […]
By: Joel Gasson
They did it. They actually did it. The Saskatchewan Roughriders left no doubt as to who the better team was on Friday night. Like a grader down a grid road, the Riders levelled the Ottawa Redblacks 42-20 on Rider Farm Show night in front of 29,789 fans at Mosaic Stadium. For the first half, it […]
By: Joel Gasson
Death, taxes and the Saskatchewan Roughriders having a bad time in Hamilton. It’s not unusual for teams from the West Division to struggle when heading East and vice versa, but for the Riders, Hamilton specifically has been a house of horrors over the years. I don’t need to get into the history too much, as […]
