John Appicello is a Morning News Anchor at WSLS 10. He focuses on consumer interest and affairs, covering topics such as adaptive learning, special needs advocacy, and consumer behavior, while also delving into the food industry and product recalls. John’s work is featured in various segments that aim to inform and empower viewers on important consumer issues.
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John Appicello's coverage is primarily focused on local sports, especially high school and college level athletics in the Virginia area. He frequently covers events such as high school football and basketball games, as well as college-level bowl games.
Given his focus on event coverage and expert commentary, he would likely be interested in pitches that offer insights into upcoming local sporting events or feature interviews with coaches, players, or experts who can provide unique perspectives on the teams and competitions he covers.
Pitches offering behind-the-scenes access to local athletes or stories about their journeys could also resonate with John. If you have a unique angle related to high school or college-level sports within Virginia, particularly Roanoke, it may catch his attention.
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A new Consumer Reports investigation found that many snacks contained concerning levels of additives
By: John Appicello
LEXINGTON, Va. – The pieces to an interactive sculpture are being placed in Lexington — and the terrain (the medium, if you will) is the former Lexington Golf and Country Club.
By: John Appicello
CRAIG COUNTY, Va. – Veterans have always been there when the nation needed them. Now, thanks to a unique partnership, some are getting crucial home repairs, free of charge.
When kids go online, they're not just watching videos or playing games, they're navigating virtual worlds where they can talk to real people and spend real money.
Could renting an E.V. saving you money? Planning a summer road trip? With gas prices taking a bit out of travel budgets, you might be wondering if it's cheaper to rent an electric vehicle.
By: John Appicello
CAMPBELL COUNTY, Va – School may be out for summer, but we're closing the 2025–26 school year with one final Education Impact Award, honoring a
By: John Appicello
If you’re looking to get fit without paying for a pricey gym membership, creating a simple home gym can save you money. 💸
Consumer Reports tested rotisserie chickens from 10 major retailers A store-bought rotisserie chicken can be a weeknight lifesaver.
By: John Appicello
A broken appliance or a problem with a major home system can get expensive fast. A home warranty may help with the repair bill, but it might not cover as much as you expect.
Wildfires have become an increasingly common part of the summer landscape, burning millions of acres each year.
