Jon Lafayette is a Business Editor at Broadcasting+Cable. He specializes in revenue-generating activities within the broadcast media landscape, including advertising, distribution, and the intricacies of executive movements, mergers, and acquisitions. Jon's work has been featured in outlets such as TV Technology, Yahoo News, and NextTV.
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Jon Lafayette's articles primarily focus on content and publishing, particularly television, streaming, broadcasting, media companies, and TV shows. His coverage includes a significant amount of press releases and private sector announcements. Therefore, he would likely be interested in receiving pitches related to new developments within the television industry such as network deals or launches of new streaming services.
Given that Jon often cites data in his articles, providing concrete data-driven insights about trends in the television industry could make for compelling pitch angles. Additionally, given his interest in private sector announcements and press releases, PR professionals may find success by pitching exclusive company news or access to key executives for interviews relating to major moves within media companies or broadcasting networks.
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Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans
Auto-focused channel is steering into demand for sports-adjacent content.
By: Jon Lafayette
Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit
By: Jon Lafayette
Sports sponsorship measurement system launched
By: Jon Lafayette
Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates
YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says
AI Automates 30,000 ad-operations tasks. Plus news from Sabio, Xumo, Experian, Mediaocean
Omar Jafri and Joshua Silverman in Chicago are continuing the firm's tradition as an innovator in securities litigation.
Jon Lafayette 6 min read Greetings! Consolidation has limited the fun you can have — and profit you can make — buying big-name media stocks.
