By: Deirdre Hipwell, Julia Fioretti
AB InBev is pushing investment into its “megabrands” like Corona, Stella Artois and Michelob Ultra to help drive growth at a time when there is a slowdown in drinking in several key markets. Cost-of-living pressures, along with concerns over the negative health impact of consuming alcohol, have led to beer consumption declining in Europe and the U.S. in recent years.














