By: Stephanie Palazzolo, Juro Osawa
In 2020, 22-year-old Aakash Thumaty was a product manager at Salesforce when he wrote an essay, “Value Driven Innovation at Shopify and the Incumbency Trap at Salesforce,” which argued against Salesforce’s subscription-based business model. He sent it to Bret Taylor, who at the time was ...










