Kaitlin Petersen is the Editor in Chief at Business of Home. She directs the company's comprehensive coverage of the home industry, focusing on themes such as architecture, retail, and interior design, while also hosting podcasts that address the challenges of creative entrepreneurship. Kaitlin's work has been featured in notable publications including House Beautiful, Yahoo News, and AOL.
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United States (National)
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Kaitlin's coverage heavily revolves around interior design, with a focus on expert commentary and how-to guides. She seeks insights from experienced professionals in the industry who can provide practical advice or share their expertise related to various aspects of interior design.
If you have extensive experience in areas such as business growth within the design industry, team management, client relationships, or possess unique methods for addressing common challenges faced by designers, your insights could resonate well with Kaitlin's coverage style.
Given her geographic focus on the United States and lack of specified regional emphasis within the articles provided, consider tailoring pitches to align with trends or developments relevant to U.S.-based interior designers.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The design industry descended on High Point, North Carolina, last week with low expectations.
How do you shepherd a client from initial contact to signed contract? We asked seven designers about the journey to the dotted line—including the age-old debate of whether to charge for the first consultation.
By: Kaitlin Petersen
For one of the dwellings on her friend's historic Hudson Valley property, Ariel Okin married her exacting eye with a collected-over-time approach.
Are consultation fees an important first step to qualify leads, or do they keep your ideal client at arm's length? Two designers make their case.
If you've been keeping up with industry headlines, you'd be forgiven for assuming this spring's High Point Market would be a doom-and-gloom affair.
By: Kaitlin Petersen
Designer Cathy Kincaid restores a 1930s Dallas Spanish Colonial with intimate rooms, antique textiles, and a blue-and-white palette inspired by porcelain.
By: Kaitlin Petersen
From mustard-yellow accents to a panoramic grisaille mural, Chloe Redmond Warner shares the design decisions that transformed a challenging pass-through space into the heart of a California home.
Who should own procurement: your design team or a dedicated professional? Two designers argue the merits of their approach. Divide and Conquer
Ralph Pucci International has acquired the Brooklyn-based lighting studio founded by renowned multidisciplinary designer David Weeks
By: Kaitlin Petersen
For years, kitchen design has revolved around the classic work triangle —the connection between the refrigerator, stove, and sink.
