Marketing's hard reset is underway: from targeting to recognition, from clicks to inference, and from borrowed data to owning identity in an AI-first ecosystem.
Kamal Joshi is a Senior Subeditor at Republic World. He specializes in marketing and advertising, with a keen focus on Indian politics, including coverage of the BJP, Congress, elections, and government policies. Kamal's work has been featured in notable publications such as afaqs!, Cureus Journal of Medical Science, and Upstox.



