As he steps into the role of marketing director for Sony Middle East and Africa (MEA), Murat Gebeceli is focused on three immediate priorities: strengthening Sony's relevance with consumers, accelerating data-driven marketing to deliver measurable business results, and fostering greater innovation and collaboration across the organisation.
Karabo Ledwaba is a creative and science writer at News24 Business. He focuses on themes such as marketing and advertising, journalism, and media, exploring topics like advertisements, advertising campaigns, and the broader publishing and broadcasting landscapes. Karabo's work has been featured in notable outlets including Bizcommunity.com and MSN.
