Karabo Ledwaba is a creative and science writer at News24 Business. He focuses on a diverse range of topics including marketing technology, the beauty industry, corporate sustainability, and entrepreneurship, with a particular emphasis on marketing and advertising, media relations, and the beverage sector. Karabo's work has been featured in News24 Business, Bizcommunity.com, and MSN.
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Karabo Ledwaba's coverage primarily revolves around content and publishing, sales, and marketing. She frequently features profile pieces on industry professionals and includes expert commentary in her articles.
Given the focus on marketing and advertising topics such as Netflix, Zara, sports journalism, it would be beneficial to provide pitches that offer insightful commentary or analysis from experts in these areas. Additionally, considering Karabo's use of data in her articles, providing relevant statistics or research findings related to content & publishing or sales & marketing could enhance the effectiveness of outreach efforts.
As Karabo does not have a specified geographic focus but covers a broad range of industries within her themes and topics covered list.
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By: Karabo Ledwaba
Orchard on 25 has appointed Siwelile Thusi as its new strategy director, and she is taking on the challenge of building the agency's strategy department from the ground up — with a vision for strategy that is commercially valuable, creatively useful and impossible to overlook.
By: Karabo Ledwaba
A new generation of young Black women is making its mark in strategy, bringing different lived experiences, sharper questions and a willingness to challenge the problems the industry has long taken for granted. The Odd Number's Mbali Mchunu is among them.
Women are increasingly taking up senior positions across advertising and, perhaps just as importantly, having a say in how the industry thinks.
By: Karabo Ledwaba
Stella Artois and Netflix have announced an integrated global partnership built around the highly anticipated second season of The Gentlemen 27 Aug 2026
By: Karabo Ledwaba
Cadbury Dairy Milk is taking its long-standing association with generosity and giving it a distinctly South African expression, launching a new Made To Share campaign that turns the chocolate slab itself into a conversation starter. 27 Aug 2026
By: Karabo Ledwaba
The Advertising Regulatory Board (ARB) has granted Unilever South Africa a further three-month extension to amend the packaging of its Sunlight dishwashing liquid products after ruling that the “100% plant-based actives” claim on the front of the packaging was misleading.
By: Karabo Ledwaba
When it was commissioned to score the The Philipstown WireCar Grand Prix documentary, Pressure Cooker Studios built eight of their own instruments from wire, scrap metal and found materials. 27 Aug 2026
By: Karabo Ledwaba
Etwatwa Crossing has opened its doors to shoppers in Etwatwa, Daveyton and surrounding communities, introducing a 17,976m retail centre designed around everyday shopping, essential services and local economic participation. 28 Aug 2026
The virtual reality theatre production Uncanny Alley: A New Day is one of just three nominees in the Outstanding Emerging Media Program category at the Primetime Emmys. 28 Aug 2026
Dolly Parton understood the value of a recognisable name long before personal branding became an industry.
