When Unilever last week announced its $1.2 billion acquisition of Grüns, a three-year-old brand of gummy vitamins, I had a flashback to a decade ago when Unilever bought Dollar Shave Club for almost the same price. That earlier deal marked the heyday of venture-backed consumer exits, which have ...
Katie Roof is a journalist at Bloomberg, specializing in venture capital reporting. She covers a range of topics including artificial intelligence, enterprise technology, and business economics, with a particular focus on startups and investment strategies. Katie's work has been featured in notable publications such as Yahoo Finance, The Australian Financial Review, and Fortune.
















