By: Kaya Yurieff
Priceline and Coca-Cola's drinks businesses are moving bigger portions of their ad budgets to social media influencers. The shift poses another blow to traditional TV.
Kaya Yurieff is a journalist and writer, currently working for CNN. She specializes in covering the creator economy and has written for publications such as The Information and Knowledia. With a focus on technology and social media platforms like TikTok, Kaya explores the intersection of digital culture and entrepreneurship.
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Kaya Yurieff's coverage focuses on the creator economy, startups, influencer marketing, and social media. Her articles often feature private sector announcements and expert commentary.
If you are reaching out to Kaya, consider offering insights or access to experts in the fields of content creation, digital marketing trends, entrepreneurship within the creator economy space as well as developments in social media platforms such as TikTok. Additionally, if your company is making significant announcements related to these areas or has unique data that could contribute to her reporting on business and sales & marketing topics within the context of content creation and influencer marketing, it may be worth pitching to her.
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