By: María Munsuri
This is how you'll wear flip-flops this September.


Kells McPhillips is a wellness-focused writer at various esteemed publications. Her work often explores themes of beauty, fashion, and wellness, reflecting her passion for holistic living and self-expression. Kells has been featured in notable outlets such as The New York Times, Fortune, and Shape, among others.
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Kells McPhillips predominantly covers lifestyle and sports-related topics, with a focus on self-care, burnout, sleep, fitness, and mindfulness. To effectively engage her as a journalist or writer:
1. Offer practical advice: Kells often publishes "how-to" guides related to self-care practices and improving overall well-being. Providing expert insights or evidence-based tips around these areas could be of interest.
2. Highlight data-driven solutions: With 11% coverage attributed to citing data in articles, providing statistical evidence or research-backed approaches to address the themes she covers can enhance your pitch's appeal.
3. Connect with wellness experts: Given her focus on lifestyle topics such as self-care and sleep improvement, pitches featuring credible wellness professionals who can provide actionable advice may resonate well with Kells' coverage interests.
Overall, offering concrete strategies for managing burnout or promoting better mental health through mindfulness practices could align closely with Kells McPhillips' coverage preferences.
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