By: Kelly Burch
Allison Strumeyer says ordering 10,000 pairs of socks before launching doublesoul helped prove demand and gave her the confidence to build the company.


Kelly Burch is a journalist at Insider, with a focus on mental health, personal finance, and the intricate ways these areas intersect with family and relationships. Her decade-long experience in personal finance reporting allows her to explore how financial decisions impact intimate aspects of life, including education, immigration, and parenting. Kelly's work has been featured in prominent publications such as The Washington Post, Boston Magazine, and Business Insider, among others.
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Kelly Burch's coverage predominantly focuses on family and relationships, health, and wellbeing. She frequently cites data and provides how-to guides. When reaching out to her, consider providing expert commentary or insights related to family dynamics, mental health, personal wellness strategies, parenting challenges, or education trends.
Given the focus on these topics in a broad sense (e.g., aging), experts with practical advice for everyday individuals could be valuable sources for Kelly’s articles. Additionally, she often includes government announcements in her work; therefore policy experts who can provide context around governmental changes impacting families or healthcare may find success when pitching their expertise to her.
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