Kim Davis

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record.

HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts.

A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."

Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.

Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce.

Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.

Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.