Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. With expertise in finance, personal finance, and various aspects of the economy, she covers topics such as capital markets, economic policy, and credit health. Kristin's work has been featured in Marketplace by APM, and she brings a unique perspective to her reporting, shaped by her diverse background in journalism and the arts.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Kristin Schwab's coverage focuses on the US retail industry, business trends, and economic analysis. Her articles often cite data to support her insights into consumer behavior and market competition.
To effectively pitch to Kristin, consider providing access to relevant and timely data that can offer unique perspectives on evolving consumer behavior, market dynamics, or economic trends within the United States. Additionally, experts with firsthand knowledge of the retail industry or those who can provide detailed analyses of business trends would likely capture her interest.
Given her emphasis on citing data in her articles, pitches backed by robust statistical evidence or authoritative research may be particularly appealing to Kristin for potential inclusion in her reporting.
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By: Kristin Schwab
This phase of the process only covers about 60% of what's owed.
Taco Bell saw an 8% increase in same-store sales, a key metric restaurants use to measure the health of a business.
Consumers might end up getting refunds, but it’s complicated — it will be up to business owners to decide what to do with refunds, if they do end up coming through.
By: Kristin Schwab
Interest rates on long-term bonds have been headed upward since around 2020, after spending decades before that trending downward.
By: Kristin Schwab
Just how many “transitory” inflation events does it take before inflation becomes persistent?
By: Kristin Schwab
What companies say about future pricing can tell us how much consumers can really afford.
Business owners are skeptical that tariff uncertainty is over, even as money is deposited into their bank accounts.
By: Sean Mchenry, Kristin Schwab
E-retailer Quince is having a moment, in part because it has a lot of data on its customers. “It uses a data-scraping operation to figure out what is selling sort of across the internet in these categories that this particular consumer finds interesting,” said Bloomberg’s Amanda Mull.
By: Kristin Schwab
Shein, which has had trouble going public, could be trying to remake its image.
By: Kristin Schwab
Gas stations are now destinations for food and merchandise. Mitsuki Japanese Market sits on a busy commercial strip in Brooklyn, with a shiny Hello Kitty statue greeting customers at the door.
