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Lachard Binkley
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Lachard Binkley

Credential Reporter

AS SEEN ON
Sports Illustrated, Yardbarker, thedreamshake.com

Preston's Summary

Lachard Binkley is a Credential Reporter at SB Nation. A lifelong Houstonian, he has passionately followed the Rockets since the 80s and covers both the Rockets and the Rio Grande Valley Vipers, focusing on themes of competitive and professional sports. His work has been featured in Sports Illustrated, Yardbarker, and Yahoo Sports.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 61 %
Opinion: 20 %
Data Driven: 9 %
Reviews: 6 %
Events: 1 %

Themes Covered:

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Most Recent Topics:

  • Team Sports

Pitching Insights

Lachard's coverage is heavily focused on local sports, particularly basketball and the Houston Rockets. Given this focus, he would likely be interested in pitches related to exclusive player interviews, behind-the-scenes access to training camps or events, and insights into the performance or development of specific players.

Considering his emphasis on announcements (36%), Lachard may also be open to stories about upcoming events, new facilities, or significant changes within the Houston Rockets organization. If you have unique access to players or staff that could provide exclusive news related to these areas of interest, it may increase your chances of successful outreach.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

What's next for Bruce Thornton this upcoming season

What's next for Bruce Thornton this upcoming season

By: Lachard Binkley

Thornton could find himself in the Rockets' rotation.

What we learned about the Rockets this offseason

What we learned about the Rockets this offseason

By: Lachard Binkley

We learned a lot this year.

Rockets to host annual back-to-school bash

Rockets to host annual back-to-school bash

By: Lachard Binkley

The Rockets keep up with a tradition.

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