Lance Allan is the Sports Director at WGBA-TV. He covers a wide range of sports topics, including competitive sports, professional sports, and the business of sports, with a focus on both individual and team sports as well as major league sports and tournaments. Lance's work has been featured in WGBA-TV, TMJ4 News, WDJT CBS 58, Madison Magazine, and WKBT News 8 Now.
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Wauwatosa, United States (Local)
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Lance Allan's coverage shows a strong focus on local sports events in the Wisconsin and Milwaukee areas, particularly basketball and swimming. He also covers news related to the Green Bay Packers football team.
If you are involved in or have insights into these specific local sports events, reaching out to Lance with exclusive stories, behind-the-scenes access, or personal athlete profiles could be effective. Providing unique angles or human interest stories related to these events may also capture his attention.
Given his emphasis on event coverage (81%), it would be beneficial to tailor pitches around upcoming local sporting events or significant milestones for teams and athletes within Lance's geographic focus area of Wisconsin and Milwaukee.
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WISCONSIN (CBS 58) -- Whose side are you on? USA soccer takes on Bosnia and Herzegovina Wednesday night.
By: Lance Allan
MILWAUKEE (CBS 58) -- We've seen the dominant side of Milwaukee Brewers pitcher Jacob Misiorowski. But in an exclusive one-on-one interview, CBS 58 Sports Director Lance Allan learned something about the Miz few know anything about.
By: Lance Allan
MILWAUKEE (CBS 58) -- What would Jacob Misiorowski do if he had to face himself?
MILWAUKEE (CBS 58) — The Gravedigger is doing a great thing.Milwaukee Recreation is hosting the 16th annual Gilbert Brown Foundation All-Pro Football Camp at Bradley Tech High School. Packers Hall of
By: Lance Allan
WAUKESHA, Wis. (CBS 58) -- The Packers are on field Wednesday, July 29, to begin training camp. The clock is ticking, and a number of notable players and faces were at NX Level in Waukesha Friday, putting in the work.
By: Lance Allan
MILWAUKEE (CBS 58) — We've seen the dominant side of Milwaukee Brewers pitcher Jacob Misiorowski. But in an exclusive one-on-one interview, CBS 58 Sports Director Lance Allan learned something about The Miz few know anything about.
By: Lance Allan
WISCONSIN (CBS 58) -- Golf is in another boom since 2020, with the record for most rounds played broken in three of the last five years. And the Wisconsin PGA Junior Golf Foundation is making sure the game is prepared for the future. We caught up with them at the Wisconsin PGA Junior Championship at Brown Deer Golf Course.
MADISON, Wis. (CBS 58) -- The circus comes to Chicago. Big Ten Football Media Day. And in the mix? Wisconsin's Luke Fickell tells CBS 58 Sports Insider Lance Allan he promises better.
MILWAUKEE (CBS 58) -- A summer night. Kids playing. And Blake Baker is right in the middle of the action.
MILWAUKEE (CBS 58) — Mike Quesnell has spent more than four decades behind the plate and on the bases. Now, the longtime umpire is celebrating a major milestone: officiating his 7,000th game.
