Lance Allan is the Sports Director at WGBA-TV. He covers a wide range of sports topics, including competitive sports, professional sports, and the business of sports, with a focus on both individual and team sports as well as major league sports and tournaments. Lance's work has been featured in WGBA-TV, TMJ4 News, WDJT CBS 58, Madison Magazine, and WKBT News 8 Now.
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Wauwatosa, United States (Local)
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Lance Allan's coverage shows a strong focus on local sports events in the Wisconsin and Milwaukee areas, particularly basketball and swimming. He also covers news related to the Green Bay Packers football team.
If you are involved in or have insights into these specific local sports events, reaching out to Lance with exclusive stories, behind-the-scenes access, or personal athlete profiles could be effective. Providing unique angles or human interest stories related to these events may also capture his attention.
Given his emphasis on event coverage (81%), it would be beneficial to tailor pitches around upcoming local sporting events or significant milestones for teams and athletes within Lance's geographic focus area of Wisconsin and Milwaukee.
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ELKHART LAKE, Wis. (CBS 58) -- That thunder you hear to the north? IndyCar at Road America this weekend.
ELKHART LAKE, Wis. (CBS 58) -- Amazing race for Christian Lundgaard, last on the first lap and he is first on the last lap to win at Road America.
By: Lance Allan
FRANKLIN, Wis. (CBS 58) - Currently, there are no days off for the Brewers.
MILWAUKEE (CBS 58) - First impressions of the Bucks' first-round draft picks? A world of potential and talent, but like clay, they will need to be molded into the vision new Bucks head coach Taylor Jenkins has for the style, character and commitment of the 2026-27 Milwaukee Bucks.
WISCONSIN (CBS 58) -- Whose side are you on? USA soccer takes on Bosnia and Herzegovina Wednesday night.
By: Lance Allan
MILWAUKEE (CBS 58) -- We've seen the dominant side of Milwaukee Brewers pitcher Jacob Misiorowski. But in an exclusive one-on-one interview, CBS 58 Sports Director Lance Allan learned something about the Miz few know anything about.
By: Lance Allan
MILWAUKEE (CBS 58) -- What would Jacob Misiorowski do if he had to face himself?
MILWAUKEE (CBS 58) — The Gravedigger is doing a great thing.Milwaukee Recreation is hosting the 16th annual Gilbert Brown Foundation All-Pro Football Camp at Bradley Tech High School. Packers Hall of
By: Lance Allan
WAUKESHA, Wis. (CBS 58) -- The Packers are on field Wednesday, July 29, to begin training camp. The clock is ticking, and a number of notable players and faces were at NX Level in Waukesha Friday, putting in the work.
By: Lance Allan
MILWAUKEE (CBS 58) — We've seen the dominant side of Milwaukee Brewers pitcher Jacob Misiorowski. But in an exclusive one-on-one interview, CBS 58 Sports Director Lance Allan learned something about The Miz few know anything about.
