Global Associate Director, Audience Development
Lara Kramer is the Global Associate Director of Audience Development at Condé Nast Traveller. She specializes in travel and tourism, consumer travel, and beauty and fashion, weaving together themes of entertainment, pop culture, and lifestyle. Lara's insights and expertise have been featured in Condé Nast Traveller and Condé Nast Traveler.
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Malaysia (National)
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Lara's coverage primarily focuses on local entertainment news, travel & tourism, and beauty & fashion in Malaysia. For effective outreach to Lara, consider providing pitches related to unique events happening in Malaysia or interesting personal stories with a touch of quirkiness that would appeal to her audience.
Given the emphasis on personal stories and events, consider pitching human-interest stories involving individuals from diverse backgrounds within Malaysia. Additionally, lifestyle content such as fashion trends or travel destinations within the country may also resonate well with Lara's coverage preferences.
As she is based in Kuala Lumpur, localized event coverage or promotions specific to this area might be particularly appealing for her readership.
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