By: Larry Magid
Getting your Trinity Audio player ready... For years, people have jokingly referred to the “Apple Tax,” which isn't a real tax but a premium price for Apple products.


Larry Magid is a tech journalist at CBS News, where he hosts the ConnectSafely Report. He specializes in areas such as consumer technology, artificial intelligence, and personal finance, while also advocating for internet safety. Larry's work has been featured in various publications, including Forbes, The Mercury News, and the Silicon Valley Business Journal.
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United States (National)


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Larry Magid's coverage primarily focuses on technology, with an emphasis on smart appliances, AI, and consumer electronics. He also covers topics related to internet governance and specific tech products such as Pixel devices, Meta, and Apple. Given his focus on local content within the United States (specifically California), targeting him with pitches around new tech releases or innovations in the San Jose area could be effective.
Considering Larry's extensive coverage of house & home-related tech topics and product promotions alongside general tech themes like AI safety and internet governance issues., outreach should emphasize innovative household technologies or advancements in the consumer tech space that would be relevant to a Californian audience.
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