Lauren Ashcraft

Article Jan 30, 2025 The strategy: As US banking customers gear up to file their taxes, they're looking for products that'll make the process easier and less stressful.

Article Jan 30, 2025 The findings: The by Aditya Birla Sun Life Insurance highlights Indian ' shift away from impulsive spending and toward safer investment options.

US Home Lending Trends for 2025

Article Mar 31, 2025 Nonbank lenders face lighter regulatory oversight than traditional lenders, allowing them to take on more risk when it comes to AI.

In today's episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.

Article Apr 18, 2025 The news: The Trump administration just tried to fire over 1,400 of the 1,700 Consumer Financial Protection Bureau (CFPB) employees, per Wired.

Article Apr 25, 2025 The news: earned its first $1 billion net profit in 2024, with pre-tax profits at $1.4 billion, driven by explosive revenue growth and product diversification, per PYMNTS.

Half of young banking consumers think online-only banks are less secure

The findings: A new study reveals that subtle changes in older adults' everyday financial behavior, detectable in banking data, can signal cognitive decline and financial vulnerability up to a decade before formal intervention. These changes include reduced spending on hobbies and travel, fewer online logins, and increased fraud reports or PIN reset requests, indicating a rise in financial errors and susceptibility to fraud due to early-stage dementia. Next steps: By identifying these risk factors, banks have an opportunity to not only prevent fraud but also solidify their role as trusted financial partners throughout customers' entire journeys. This also creates pathways to build relationships with their older customers’ caretakers or family members when permission is granted, enabling personalized support and long-term financial planning.

In today's episode, we talk about how AI has changed finserv's approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.