Lauren Mcnamara

Hook Creative Studio has nabbed Saatchi & Saatchi's Jen Weston, to service the recently won Metricon account.

Australian Super has appointed Rob Wilde as its new head of brand and growth marketing.

Brand marketers in the insurance category are winning over Australians with emotional storytelling and humour, but new research reveals that brand attribution continues to be a key challenge.

Australian-founded performance PR platform Linkby has become an “accidental” leader in the generative engine optimisation (GEO) space, according to CEO Chris Wirasinha.

Havas has officially announced media boss Virginia Hyland's departure, a week after reports emerged that she had taken the holdco's local media arm to the Federal Court.

Independent creative agency Connecting Plots has introduced a digital and media capability to position itself as a fully integrated, full-service agency.Led by newly appointed head of digital and media, Inez Zimakowski, the new holistic offering encompasses full digital and media audits, analytics and reporting, campaign and always-on media implementation, CRM strategy and deployment, website UX, […]

New research from creative effectiveness consultancy Cubery has named Telstra as the most “unforgettable” brand advertiser in recent months, with a new quarterly ranking system.

ING Australia has promoted Carly Yanco to the chief marketing officer role, following the departure of Danielle Hamilton earlier this year.

Sarah Quinn, the global head of PR and communications at Flight Centre Travel Group has departed to take on a more local role.

Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Southern Cross Austereo’s chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an ‘all about audio’ ethos, it’s […]