Lecia Bushak is an Editor at MMMnews, where she covers health care and pharmaceutical topics. With a focus on consumer health, mental health, and the intersection of artificial intelligence and medicine, Lecia brings a unique perspective to her reporting. She has been featured in PRWeek, Campaign US, Campaign Asia, MM+M, NewsBreak, and Campaign Canada.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Lecia Bushak's coverage primarily focuses on the healthcare and pharmaceutical industry, with a specific emphasis on health trends, medical research, and healthcare marketing. Her articles often contain press releases and cite data, indicating that she values factual information from reliable sources.
Given her focus on national coverage in the United States, Lecia would likely be receptive to pitches related to significant developments or trends in the US healthcare and pharmaceutical sectors. She may also be interested in insights from experts within these industries who can provide valuable commentary based on credible data.
Pitches should aim to provide unique perspectives or access to exclusive data that aligns with ongoing health trends or recent developments within the pharmaceutical industry for increased chances of engagement.
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By: Lecia Bushak
Sanofi is rolling out a global push that features the stories of six real patients to underscore its core purpose.
By: Lecia Bushak
Real Chemistry unveiled its new advisory practice, focused on corporate communications and reputation, in advance of the JPMorgan Healthcare Conference.
Bayer VP and head of AI Brian Cantwell headlined Transform with a keynote about how to drive AI transformation in pharma marketing in a way that actually provides value.
By: Lecia Bushak
In its latest expansion of its direct-to-consumer platform LillyDirect, Eli Lilly has unveiled a new partnership with smart ring company Ōura. The announce
Instant ramen is quick, cheap, and satisfying, but also calorie-dense, typically high in sodium, and low in key nutrients. Here's how it stacks up nutritionally — and what you can do to make it healthier.
The FDA has proposed a new rule that would seek to eliminate the adequate provision guidance in pharma DTC ads.
By: Lecia Bushak
Procurement conversations have shifted from prioritizing cost savings to seeking partners to transform their organizations. But that three-way relationship is still a work in progress.
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By: Lecia Bushak
Marketers shouldn't need more motivation to think digitally, but the FDA is giving them another reason.
Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.
As agencies continue to invest in AI, they’re finding that their conversations with procurement are shifting from how the technology can be a cost-saving m
