Lecia Bushak

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

Sanofi is rolling out a global push that features the stories of six real patients to underscore its core purpose.

Real Chemistry unveiled its new advisory practice, focused on corporate communications and reputation, in advance of the JPMorgan Healthcare Conference.

Bayer VP and head of AI Brian Cantwell headlined Transform with a keynote about how to drive AI transformation in pharma marketing in a way that actually provides value.

In its latest expansion of its direct-to-consumer platform LillyDirect, Eli Lilly has unveiled a new partnership with smart ring company Ōura. The announce

Instant ramen is quick, cheap, and satisfying, but also calorie-dense, typically high in sodium, and low in key nutrients. Here's how it stacks up nutritionally — and what you can do to make it healthier.

The FDA has proposed a new rule that would seek to eliminate the adequate provision guidance in pharma DTC ads.

Procurement conversations have shifted from prioritizing cost savings to seeking partners to transform their organizations. But that three-way relationship is still a work in progress.

Marketers shouldn't need more motivation to think digitally, but the FDA is giving them another reason.

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.