Leticia Miranda

Discounts just aren't cutting it anymore. More shoppers want to feel like they are part of a VIP club, where they get members-only access to merchandise and experiences.

The retailer's newly launched bridal collection has styles and a price point that don't stand out in a crowded field.

The German company’s CEO is making a good start after the company’s Kanye West debacle.

Gambling on patrons with plumper paychecks may increase sales for a while, but it’s risky long-term.

The brand is in a vulnerable spot and needs to focus less on athleisure leggings and more on women’s performance wear.

In response to the state's new minimum wage law, companies accelerated the adoption of technology. Now workers aren't expected to just flip burgers.

The denim market is way too competitive for the brand to bank on all the hype from the song “Levii’s Jeans” off the superstar’s latest album.

The denim market is way too competitive for the brand to bank on all the hype from the song “Levii's Jeans” off the superstar's latest album.

Flying machines that deliver things sound cool, but they've turned out to be more trouble than they're worth.

Her new album Cowboy Carter, which has a song dedicated to Levi's jeans, has expanded country music as a genre, while Levi's is rethinking how denim fits into people's wardrobes. Two big American icons are trying to redo their brand profiles.