Lexi Swatt is the Director of Sports Information & Digital Content at WNYT NewsChannel 13. She covers a range of topics including football, lacrosse, baseball, and both college and professional sports, showcasing her passion for athletics and sports reporting. Lexi has also been featured on the official athletics website for the New York State Public High School Athletic Association.
Lexi Swatt
Director of Sports Information & Digital Content
Preston's Summary
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Geo Focus
Albany, United States (Local)
Coverage Attributes:
Beta
Private Sector Announcements:
47
%
Press Release:
25
%
Event Coverage:
22
%
Government Announcement:
2
%
Evolving Stories:
1
%
Themes Covered:
Not enough data
Pitching Insights
Lexi Swatt's coverage predominantly focuses on local sports, particularly football, lacrosse, baseball, and college sports. The articles indicate a strong emphasis on event coverage and private sector announcements related to sporting events.
Given this focus, she would likely be interested in pitches that provide exclusive access to local sporting events or feature interviews with athletes, coaches, or team representatives involved in the covered sports.
Pitches could also include human interest stories about individuals or teams making an impact in the local sporting scene. Since there is some auto-themed content as well (17%), there may also be opportunities for features related to automotive sponsorships within the context of sports.
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