Lisette Geller

American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup.

Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND.

Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand ’s effortless, well-traveled aesthetic. Jeans

Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style.

Bootcut jeans are one of the strongest women’s denim silhouettes for this coming Fall and Winter 2026. Jeans

Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham.

rag & bone’s Pre-Fall 2026 Menswear doubles down on the brand ’s heritage – American workwear, premium denim, and understated tailoring. And it is a wardrobe designed for everyday wear rather than runway theatrics. Brand Management

Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim.

While other brands are looking back to the ’90s, Lucky Brand is sooooooo 2000’s with the return of the Lil Maggie jean. Brand Management

The Junya Watanabe Spring 2027 menswear collection continued the designer’s long-running exploration of workwear and technical tailoring.