Varsity Brands , the cheerleading-equipment company backed by KKR, is buying online lacrosse retailer Lax.com and Sports Endeavors, the holding company that owns Soccer.com, according to four people familiar with the situation.
Luisa Beltran is a Finance Reporter at Fortune. She covers key areas such as Wall Street, private equity, and fintech M&A, with a focus on business and economics, investment strategies, and trading technology. Luisa's insights and analyses have been featured in prominent publications including Barron's, Yahoo Finance, and Financial News.














