Luke Baker

Sport Live Editor

Preston's Summary

Luke Baker is a Sport Live Editor at The Independent, responsible for the site's live coverage across a wide range of sports. With a journalism career dating back to 2014, he has reported on major sporting events globally, including the Olympic Games and Rugby World Cup, while also exploring themes in sports business and consumer technology. Luke's work has been featured in prominent outlets such as Yahoo Movies Canada, Belfast Telegraph, and The Times.

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Geo Focus

Coverage Attributes:

Beta
Informative: 54 %
Events: 15 %
Opinion: 15 %
Interviews Q&as: 6 %
Reviews: 5 %

Themes Covered:

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Most Recent Topics:

  • Individual Sports
  • Team Sports
  • International Sports Leagues & Federations
  • Major League Sports
  • Sports Tournaments

Pitching Insights

Luke Baker's articles are mainly focused on event coverage in the sports domain, particularly football (soccer), cricket, and snooker. Considering this, individuals or organizations seeking to reach out to Luke should tailor their pitches to provide real-time updates from major sporting events such as team news, live scores, and key match moments.

Given the nature of his coverage attributes which heavily lean towards event reporting (96%), pitching timely information related to ongoing matches or upcoming games would likely be most effective. This can include exclusive insights into player line-ups, injury reports, game analysis by experts etc., focusing primarily on soccer (football), cricket or snooker.

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