Luke Baker

Sport Live Editor

Preston's Summary

Luke Baker is the Sport Live Editor at The Independent, responsible for the site's live coverage across a wide range of sports. With a journalism career spanning since 2014, he has reported on major sporting events globally, including the Olympic Games, Rugby World Cup, and Wimbledon, focusing on themes such as competitive sports and sports business. He has been featured in notable publications including Yahoo News, The Times, and the Belfast Telegraph.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 54 %
Events: 18 %
Opinion: 12 %
Reviews: 7 %
Interviews Q&as: 4 %

Themes Covered:

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Most Recent Topics:

  • Individual Sports
  • Apparel Design
  • Fashion Industry
  • Consumer Electronics
  • Phones & Tablets
  • Team Sports
  • Asia
  • South East Asia

Pitching Insights

Luke Baker's articles are mainly focused on event coverage in the sports domain, particularly football (soccer), cricket, and snooker. Considering this, individuals or organizations seeking to reach out to Luke should tailor their pitches to provide real-time updates from major sporting events such as team news, live scores, and key match moments.

Given the nature of his coverage attributes which heavily lean towards event reporting (96%), pitching timely information related to ongoing matches or upcoming games would likely be most effective. This can include exclusive insights into player line-ups, injury reports, game analysis by experts etc., focusing primarily on soccer (football), cricket or snooker.

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