Maddy Perkins is a Managing Editor at The Financial Brand. She specializes in retail, focusing on brick-and-mortar shopping, deals, sales, discounts, and online shopping trends. Maddy's insights and work have been featured in MarketWatch, MSN, CUInsight.com, and The Financial Brand.
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Maddy Perkins focuses on promotional deals, reviews, and seasonal content related to shopping and finance. Her articles often highlight the best deals available during events such as Black Friday and Amazon Prime Day.
To effectively reach out to Maddy, consider pitching unique or exclusive promotions, discounts, or sales that would appeal to a broad audience. Additionally, providing insights on consumer behavior trends during peak shopping seasons could be of interest to her.
As Maddy's geographic focus is not specified but her coverage seems international in scope due to the nature of online shopping platforms covered (Amazon), pitches should cater to a global audience rather than specific regions.
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Gallup data show the more financially stable customers feel, the more likely they are to engage, boosting the bottom line for banks.
Understanding why consumers make decisions and embracing new tech is key to forming a cogent growth strategy for bank marketers.
By: Maddy Perkins
MarketWatch Picks highlights items we think youll find useful; the MarketWatch News staff is not involved in creating this content.
Understanding why consumers make decisions and embracing new tech is key to forming a cogent growth strategy for bank marketers.
By: Maddy Perkins
MarketWatch Picks highlights items we think youll find useful; the MarketWatch News staff is not involved in creating this content.
A Zelle fraud attempt on our managing editor’s mom highlights why banks need better strategies for fighting fraud.
