Maija Ehlinger

Disguise brings its virtual production and experiential entertainment technology to Atlanta with a new 8,000-square-foot Experience Center in West Midtown.

July 29 (Hypepotamus) - Over a coffee a few months ago in Midtown, a CEO told me they had stopped plans to hire another junior-level developer. Instead, they were seeing how far the team could get with everyone’s new favorite co-worker: Claude Code. But what happened three months later? They’d spent over $55k on increased AI spend. Their job posting for that developer position had planned a hire for $85k for the year.

ATLANTA, July 29 (Hypepotamus) - Local bakers, ranchers, and cottage food makers have long relied on Instagram DMs and Venmo to run their businesses. Homegrown wants to replace that patchwork with an online storefront…and one that actually helps people shop more locally.

ATLANTA, July 30 (Hypepotamus) - Piedmont Urgent Care, the largest urgent care network in Georgia that is managed through a joint venture partnership with WellStreet Urgent Care, has replaced its billing voicemail system with an AI agent named Pete. The agent now handles more than 20,000 patient billing calls a month for the network.

Hypepotamus first wrote about Danti in 2023, when the company landed a contract underscoring the need for searchable earth-observation data in national defense. Three years later, the platform looks less like a search engine and more like an analyst team that never sleeps.

KENNESAW, GA, August 2 (Hypepotamus) - Need a dog walker? There's an app for that. A tutor? Another app. A specific power tool for a weekend project, or a folding table for a graduation party? You're probably texting a neighbor or scrolling Facebook Marketplace and hoping for the best.

Every startup community has a playbook for launching a company. There are accelerator programs, pitch competitions, fundraising advisers, founder communities, and countless playbooks all exist for getting a company off the ground. And yes, there are plenty of cheerleaders ready to pump up your idea.

Photos and video from QMLS's Times Square celebration, Credit: 2026 Nasdaq, Inc. / Vanja Savic

She Spent Decades Telling Stories About Wine. Now, Cathy Huyghe Is Modernizing the Industry.

Cox Enterprises selected 10 pre-seed startups for its inaugural Cleantech Accelerator Residency, a six-week program in Atlanta.