Maria Fontanazza is a Multimedia Editor/Journalist at Med Ad News. She specializes in marketing and advertising, with a focus on marketing technology (MarTech), digital health, and telehealth. Maria's insights and expertise have been featured in Med Ad News.
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Maria's coverage primarily focuses on the healthcare and pharmaceutical industry, with particular attention to events and press releases. Her articles often feature roundtable discussions, indicating an interest in diverse perspectives within the industry.
Given Maria's focus on event coverage and press releases, she may be receptive to pitches involving exclusive insights into upcoming developments or access to key figures participating in significant healthcare events. Pitching sources who can provide expert commentary on pressing issues in healthcare marketing or artificial intelligence would likely align well with her coverage preferences.
While there is no specified geographic focus, it appears that Maria takes a broad view of the global healthcare and pharmaceutical landscape without specific regional limitations.
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By: Maria Fontanazza
Agency heavyweights share what keeps them inspired these days.
By: Maria Fontanazza
Healthcare influencer marketing redefines trust and connection By Maria Fontanazza
By: Maria Fontanazza
Artificial intelligence – not a hero, nor villain By Maria Fontanazza
By: Maria Fontanazza
Healthcare marketers discuss how they are navigating the changing landscape in direct-to-consumer (DTC) pharma advertising.
By: Maria Fontanazza
Disruptions to U.S. healthcare policy, navigating potential changes to DTC advertising in pharma, and the continued AI push are challenging and inspiring marketers every day.
By: Maria Fontanazza
Today Medra, a company that is building autonomous labs using robotics and AI, announced a $52M Series A financing led by Human Capital, along with a partnership with Genentech.
By: Maria Fontanazza
How amidst competition, agencies can bring the functions of marketing, medical, and commercial together – and how to do it with speed without sacrificing quality.
In a discussion with Med Ad News, Chris Pullon, marketing advisory lead, and Will Goelzer, data & AI lead, both of Accenture Song Life, we dive into purpose-driven marketing and preventing sameness, in the context of AI-driven marketing
A chat about where Accenture Song Life is headed in using AI in both making creative decisions and improving client outcomes.
By: Maria Fontanazza
Med Ad News recognized creative excellence in healthcare and pharmaceutical advertising and communications, presenting agencies across more than 30 categories with a Manny Award. Matt McNally, global CEO, Publicis Health, received the 2026 Industry Person of the Year Award.
