By: Mark Baker
New research from Greater Else has found that 94 per cent of UK mid-market B2B service businesses fail to meaningfully differentiate themselves, despite continued investment in marketing and brand activity.
United Kingdom (National)


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Mark Baker predominantly covers sports with a strong focus on event coverage and profile features. Despite this, he has also covered technology-related topics such as artificial intelligence, cybersecurity, and gaming to a lesser extent.
Given his varied interests, it is important to tailor pitches for Mark based on the specific theme or topic he is covering at that time. For sports-related articles, consider providing insights into significant events or profiles of athletes. When covering technology topics like AI or cybersecurity, provide expert commentary on industry trends or analysis of recent developments in these fields.
Since Mark does not have a specified geographic focus and his coverage seems diverse in terms of location (Australia Qantas), reaching out with international perspectives could be beneficial for relevant stories.
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