AI is everywhere. It's streamlining admin, speeding up response times, and automating the repetitive tasks that can slow teams down. But while adoption is accelerating, trust remains a hurdle, especially in customer service, where relationships and loyalty are built on something far more human
Mark Finlay is a journalist at Simple Flying and Elite Business. With over seven years of experience in travel journalism, he specializes in aviation news, commercial airlines, and corporate finance, while also covering themes related to disaster response and animal rescue. His insightful work has been featured in notable publications such as Forbes.










