Mark H. Bickel

Southwest Florida Audience Development Director

Preston's Summary

Mark H. Bickel is the Audience Development Director for The News Press and Naples Daily News, part of the USA TODAY Network-Florida. With extensive experience in sports editing and digital content production, he focuses on audience-driven topics, particularly in the realms of real estate, food and beverages, and animal care, leveraging analytics and social media to identify high-interest stories. Mark's work has been featured in numerous prominent publications, including USA TODAY, Yahoo News, and The Gainesville Sun.

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Geo Focus

Cape Coral, United States (Local)

Coverage Attributes:

Beta
Informative: 60 %
Data Driven: 15 %
Listicles: 6 %
Events: 4 %
Promotional: 3 %

Themes Covered:

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Most Recent Topics:

  • Commercial Real Estate
  • Housing Market
  • Real Estate Development
  • Real Estate Investment
  • Construction Industry
  • Food Safety

Pitching Insights

Mark H. Bickel's coverage largely focuses on local entertainment news, travel and tourism, and the real estate industry in Florida. He frequently features announcements and cites data to support his articles.

When reaching out to Mark, consider providing data-backed insights or announcements related to local events, attractions, real estate trends or developments in Southwest Florida. For example, you may pitch stories about upcoming events or festivals in the area, new property developments or sales trends in Naples or other parts of Southwest Florida.

As Mark covers a variety of topics such as wildlife and travel alongside real estate and entertainment news within the region of focus (Florida), be sure to tailor your pitches accordingly by highlighting how they align with his coverage areas.

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