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Masha Borak
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Masha Borak

Technology Journalist

AS SEEN ON
Biometric Update

Preston's Summary

Masha Borak is a Technology Journalist at various prominent media outlets including WIRED and VICE Media. She focuses on themes such as digital transformation, cybersecurity, and privacy, with a particular interest in AI platforms and data protection. Masha's work has been featured in WIRED, Business Insider, MIT Technology Review, and the South China Morning Post, among others.

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Geo Focus

Coverage Attributes:

Beta
Informative: 60 %
Data Driven: 28 %
Promotional: 4 %
Interviews Q&as: 4 %
Events: 1 %

Themes Covered:

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Most Recent Topics:

  • Security Equipment
  • Security Systems
  • Surveillance Technologies
  • AI Platforms
  • Computer Vision
  • Digitization
  • Customer Experience (CX) Technologies
  • Deep Learning

Pitching Insights

Masha Borak's focus on Digital ID, biometrics, facial recognition, privacy and technology suggests she would be interested in pitches that offer expert insights into the legal and compliance aspects of these technologies. As her coverage includes government announcements and private sector developments, providing commentary on regulatory changes or industry innovations related to digital identification, biometrics or facial recognition could be well received.

Given Masha's emphasis on Privacy & Cybersecurity as well as Government & Politics topics within her articles, experts with a deep understanding of the legal implications of digital identification systems and biometric technologies may find success in reaching out to her for commentary. Additionally, expertise in analyzing the impact of such technologies from a political perspective could also resonate with Masha's coverage areas.

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