Mat Brett is a Technical Editor at Farrelly Atkinson Ltd. He specializes in the automotive and motorcycle industries, while also covering themes related to beauty, fashion, and apparel design. Mat's insights and expertise are featured in Farrelly Atkinson Ltd.
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Mat Brett's articles predominantly focus on cycling, road bikes, and related accessories. His coverage includes reviews and event coverage with a particular emphasis on the aesthetic aspects of cycling equipment and design.
Given Mat’s high percentage of review content, he would likely be interested in pitches that offer unique perspectives or insights into new road bike models, innovative bike accessories, or upcoming trends in the cycling industry. Pitches should emphasize the design and beauty aspects alongside the functionality when relevant.
As his geographic focus is national (United Kingdom), consider tailoring pitches to include products or events specifically relevant to this region. If you're representing a brand or product related to road biking or cycling gear available in the UK market, it could be particularly appealing for Mat's audience.
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By: Mat Brett
Bianchi has unveiled the next-generation Specialissima, its flagship all-round road bike, claiming it is the lightest model the company has ever produced while also offering improved aerodynamics and better vibration damping than its predecessor.You can expect a slew of bike launches before the Tour de France starts (4th July) – it’s the same every year ... Read more
By: Mat Brett
Can a bike make you faster without demanding the flexibility of a pro racer? Eddy Merckx Cycles believes so. The Belgian brand has unveiled its new 525R road bike, claiming a “geometry revolution” that puts riders into an efficient position while maintaining all-day comfort. We’ve heard this idea quite a lot lately. Essentially, the concept is ... Read more
By: Mat Brett
Zipp has launched a new 404 S road wheelset which, it says, offers “industry-leading aerodynamic performance” at a sub-£1,000 price point. 2026 Zipp 404 S pair studio (Image Credit: Zipp) Zipp launched the 303 S tubeless wheelset a few years ago at a price well below any of the brand’s existing carbon-fibre wheels, and it has ... Read more
By: Mat Brett
Orbea has launched an updated Orca Aero road bike with claims that the new model “interacts with the rider in motion” to deliver a 21-watt advantage over the current Orca Aero. The aero claim relates to speeds of 50km/h (31.1mph) – sprint speeds, then – and although Orbea hasn’t supplied figures comparing its latest bike ... Read more
By: Mat Brett
With loads of brands rushing to get new products out in time for the start of the Tour de France, this could be the busiest week of the year in the cycling world, and we’ve included a couple of TdF-focused products in our round-up, including a limited-edition Bianchi, but we’re starting with something completely different: ... Read more
By: Mat Brett
Tadej Pogacar could seal his position as a five-time Tour de France winner on Alpe d’Huez later this month, so we thought it would be interesting to compare his bike to one ridden by Miguel Indurain when he tackled Alpe d’Huez in 1994 on the way to the fourth of his five wins.Stage 19 of ... Read more
By: Mat Brett
Pinarello has launched its new Dogma X “all-road performance bike” with a host of updates, although complete bikes are far from cheap, starting at £12,500. 2026 Pinarello Dogma X – riding non-driveside (Image Credit: Pinarello) Pinarello announced the original Dogma X back in 2023 and we were impressed by the model we reviewed here on ... Read more
By: Mat Brett
France’s Paul Seixas has been riding an unreleased Van Rysel in the 2026 Tour de France, and that’s a good excuse to look back at how Decathlon’s top-level race bikes have changed over the last 25 years.Decathlon, the giant French sports retailer that owns Van Rysel, has a longer history in the Tour de France ... Read more
By: Mat Brett
Britain’s Tom Pidcock finished third on Stage 9 of the Tour de France yesterday, his highest placing so far in this year’s race, but did equipment failure cost him the opportunity to compete for the win?The stage was won by multiple-time Classics winner and former world champion Mathieu van der Poel, who outsprinted Tobias Johannessen – ... Read more
By: Mat Brett
Cervélo has announced a new Soloist road bike that it says is faster and lighter than previously – so no surprises there, then – with off-the-shelf weights starting at 6.85kg. The head tube and fork legs are deeper than before and the bottom bracket area of the frame is said to shield the rear wheel ... Read more
