LEGO is significantly expanding its 2026 collaborations, notably making a proper entry into music with a new Olivia Rodrigo collection. Targeting nine-to-14-year-olds, these five impressively detailed sets, priced from $35 to $120, are well personalized and cater to various price points without infantilizing fans. The range includes Vinyl, Concert Moon, Secret Storage, Dual Guitar, and Flower Bouquet. The partnership brings much-needed structure to LEGO's "Editions" series, establishing a new "music sets" category. The move signals a potentially lucrative new direction for LEGO, moving beyond previous light music collaborations and opening doors for future partnerships with iconic artists, despite potential licensing complexities. This is seen as a strong start for LEGO's musical ventures.
Matt Gardner is a Senior Contributor at Forbes. He specializes in indie games, writing about, previewing, and reviewing new titles, hardware, and various gaming topics, while also compiling end-of-year lists of the best independent releases. Matt has been featured in prominent publications including Times of San Diego, The San Diego Union-Tribune, and Yahoo News UK.















