The biggest value that Thursday night's NFL schedule release and the subsequent opening lines from sportsbooks provide are the added data points to
Matt Russell is an Editor at his PR firm, where he brings a wealth of experience covering various sports at local, national, and international levels since 2008, including a notable involvement in the Beijing Olympics. His work often intersects with themes of competitive sports, food and beverages, and HR and workforce issues, contributing to a diverse range of topics such as beverage production and employee benefits. Matt's insights have been featured in prominent publications including The Wall Street Journal, Yahoo Sports, and Elite Business.








