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Matthew Glendinning
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Matthew Glendinning

Editor

AS SEEN ON
SportBusiness

Preston's Summary

Matthew Glendinning is an Editor at SportBusiness. He specializes in sports, sports business, and sports marketing, with a keen focus on the intersection of these themes with crypto and blockchain technologies. Matthew's insights and analyses have been featured in CDC Gaming Reports and multiple editions of SportBusiness.

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Geo Focus

Coverage Attributes:

Beta
Informative: 41 %
Promotional: 22 %
Opinion: 8 %
Events: 8 %
Interviews Q&as: 6 %

Themes Covered:

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Most Recent Topics:

  • Sports Merchandising
  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Corporate Finance
  • Corporations

Pitching Insights

Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.

Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.

As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.

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