Matthew Glendinning is an Editor at SportBusiness. He specializes in sports, sports business, and sports marketing, with a keen focus on the intersection of these themes with crypto and blockchain technologies. Matthew's insights and analyses have been featured in CDC Gaming Reports and multiple editions of SportBusiness.
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Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.
Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.
As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.
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Sports and entertainment group AEG is in the market for a new naming rights sponsor for the Shanghai-based multi-use indoor venue currently known as the Mercedes-Benz Arena.
ADI Predictstreet, the ‘Official Prediction Market Partner’ of the World Cup, has teamed up with leading US-based operator Kalshi to exploit its Fifa sponsorship rights.
Luxury car brand Lexus has renewed and expanded its near 15-year sponsorship across the portfolio of MSG Entertainment and MSG Sports assets. Under the deal, the Toyota-owned brand remains the…
Liga MX giants Club Deportivo Guadalajara is to have a new kit supplier for the first time in a decade, after striking a multi-year deal with Nike. CD Guadalajara, commonly known as Chivas…
Pro Padel League has appointed prediction market operator Kalshi as its ‘Official Prediction Market Partner’, allowing fans to trade on the outcome of every match in the upcoming third season.
JPMorgan has designated its Chase banking brand as the ‘Official Jersey Patch and Banking Partner’ of the Dallas Mavericks – adding to the financial services firm’s growing portfolio of major sports…
Web browser Firefox has signed as the main shirt sponsor of Wrexham AFC – the EFL Championship club owned by Hollywood actors Rob McElhenney and Ryan Reynolds. Under the multi-year agreement for the…
Sportfive has formalised an agreement with Tennis Australia and its Australian Open grand slam property to develop sponsorship opportunities with European brands.
California Athletics, the athletics division of the University of California, Berkeley, has signed up AI platform Dialpad as its first ever jersey patch sponsor. Representing the largest sponsorship…
Tokyo-based technology company Raxus will continue as the lead sponsor of World Baseball Softball Confederation events for the next four years, reinforcing Japan’s commercial appetite for…
