Matthew Glendinning is an editor for SportBusiness, specializing in covering the business side of sports. With a focus on sponsorship deals, partnerships, and financial aspects of the sports industry, Matthew provides in-depth analysis and insights into the world of sports business.
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Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.
Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.
As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.
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Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent – AB InBev’s Budweiser – after this season.
Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship…
BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
Nike's commitment to supply substantial amounts of sports equipment to Germany's 21 state football associations helped it to oust Adidas from its long-standing relationship with the DFB.
By: Matthew Glendinning
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years. Following the initial 18-month term…
By: Matthew Glendinning
Blockchain provider Chiliz has signed a multi-year expansion of its Socios agreement with LaLiga club Atlético Madrid which it says will make the fan tokens more widely available.
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker…
By: Matthew Glendinning
OKX launched limited-edition Manchester City shirts as digital collectibles and created an episodic content campaign featuring the club's players to grow understanding of its offering.
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