The tech industry is realizing it needs to build agents based on what regular consumers want, not just what its AI models can do.
Maxwell Zeff is a senior writer at WIRED, covering the business of artificial intelligence. He has extensive experience in reporting on AI and machine learning, with a focus on startups, corporate finance, and legal affairs, having previously worked with TechCrunch and Gizmodo. Maxwell's insights and analyses have been featured in prominent outlets including Bloomberg News, Yahoo Finance, and The Slate Group, LLC.












