Michael Burgi

Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential

In practice, that means putting SSPs through a defined set of criteria and deciding where - - and where not - - to spend from there.

As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it's neither efficient nor even doable.

Keep up to date with Digiday's annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →

Keep up to date with Digiday's annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →

We've all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show.

The partnership connects Walmart customer purchase data with Meta's raft of influencers (via Instagram) to empower Creo to help brands identify potential creator partners.

A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets to play nicely

Keep up to date with Digiday's annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →

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