Mike Mazzeo

The Marlins have reached a three-year sponsorship deal with Hard Rock Bet that makes it the team’s official sportsbook over the course of the 2026-28 seasons.

The Orioles will open the Corona Flag Court in right field for fans at Oriole Park at Camden Yards this weekend.

The American Association of Professional Baseball, an MLB Partner League, has reached a three-year contract extension with Commissioner

Since becoming managing partner of the Phillies, John Middleton has embraced a simple philosophy: Ownership’s responsibility is to invest in winning.

The Yankees reported nearly $286M in aggregate ticket sales and suite license revenue over the first half of the 2026 season, according to a new disclosure related to ballpark bonds. That's up slightly from the same period in 2025 ($285.9M compared to $282.2M). The first half represents the period from Jan. 1-June 30.

Whether a club acquires an All-Star for a playoff push or trades away a franchise cornerstone, executives across ticketing, sponsorship, marketing and communications must quickly explain the move to fans and other stakeholders.

An energetic crowd of more than 4,000 fans turned out to Robin Roberts Stadium in Springfield, Ill., for the first WPBL game on rainy Saturday, with the Los Angeles Queens defeating the New York Heights, 10-8. It marked the return of professional women’s baseball in the U.S. since 1954

The Braves reported a 10% year-over-year decline in media-related revenue in the second quarter of 2026, though executives said the drop reflects the timing of distributor payments following the launch of the club's in-house BravesVision platform rather than underlying business performance.

The league will host its MLBx, 3-on-3 baseball competition in Mumbai on Oct. 24.

After growing his initial client base during a soft launch, former Marlins Chief Commercial Officer DAVID OXFELD is officially launching sponsorship agency Nexus Agency Group.