Natalie Kucko

GATES, N.Y. (WROC) – A furniture flipper from the Rochester area is getting national attention with a recent appearance on the TODAY Show.

ROCHESTER, N.Y. (WROC) – Camp Courage, held annually each summer, is a safe space for young burn survivors to build confidence and friendships with those who have experienced similar injuries.

ROCHESTER, N.Y. (WROC) – The data behind the car you drive is more detectable as automated license plate readers continue to show up around the Finger Lakes Region.

ROCHESTER, N.Y. (WROC) – An iconic downtown Rochester property is about to experience a transformation. The First Federal Plaza was recently acquired by Excelsior Communities for nearly $3 million.

ROCHESTER, N.Y. (WROC) – The U.S. Senate recently approved legislation guaranteeing intoxicating hemp products stay legal until at least the end of this year.

ROCHESTER, N.Y. (WROC) – After 36 years, Sweet Times Bakery in Victor will close by the end of this month. In a statement shared to the businesses’ Facebook page, staff didn’t note a specific reason f...

CANANDAIGUA, N.Y. (WROC) – There is a growing push on the governor to restore critical funding needed for Child Advocacy Centers across New York State. Millions of dollars are at risk to help victims ...

AVON, N.Y. (WROC) – An Avon staple recently surpassed 20 years in business. What started as a quaint pizza shop and bakery on Rochester Street has turned into a gluten-free haven that people travel from near and far for. Now, Livingston County Pizza and Gluten-Free Bakery is drawing attention from some of the country’s biggest […]

ROCHESTER, N.Y. (WROC) – Roc Cinema, the longest-running movie theater in Rochester and New York State, is up for sale. Kristina Dinino-Jeffords and her husband are making a move to the West …

ROCHESTER, N.Y. (WROC) – An artist who once called Rochester home is bringing new life to a Park Avenue mainstay. There’s as much magic on the outside of Parkleigh as there is on the in…