July 2, 2026 — 1:08pm Rapper Eminem has lost a trademark battle against Australian beach brand Swim Shady, which the star behind hits such as and claimed was trading off his alternative moniker “Slim Shady”.
Nick Bonyhady is the Deputy Federal Editor at the Sydney Morning Herald and The Age. With a background in technology and industrial relations, he covers a wide range of topics including aviation, pharmaceuticals, and real estate, often focusing on the intersections of these areas within the broader media landscape. He has been featured in WAtoday, The Age, Brisbane Times, The Sydney Morning Herald, and The Australian Financial Review.







