A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
Nicola Agius is the Director of SEO and Discover at Reach PLC, overseeing digital strategies for prominent publications such as the Daily Mirror, Daily Express, and OK! Magazine. With over 15 years of experience, she specializes in areas such as paid media, retail media, and SEO, and has contributed to discussions on authorship and publishing in various outlets. Nicola has been featured in The Sun, MarTech, Mother&Baby, and Search Engine Land.





