Nicola Agius

The groundbreaking partnership implies that Google's robots could begin creating ads for world-leading brands such as Coca-Cola.

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.

New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites.

The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are:

Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.

Advertisers are concerned that Google could be planning to force brands into entering competitor ad auctions.

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm.

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.