YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are:
Nicola Agius is the SEO and Discover Director at Reach PLC. With over 15 years of experience in journalism, she specializes in paid media and retail media, and has a strong background in editorial strategy from her previous role as Paid Media Editor at Search Engine Land. Nicola's insights and expertise have been featured in notable publications including The Sun, MarTech, and Mother&Baby, and she is also a co-author of the bestselling book Mastering In-House SEO.