A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
Nicola Agius is the Director of SEO and Discover at Reach PLC, where she leads digital strategy for renowned publications including the Daily Mirror, Daily Express, Daily Star, and OK! Magazine. With over 15 years of experience in journalism, she specializes in areas such as paid media, retail media, and editorial strategy, reflecting her passion for both digital marketing and storytelling. Nicola has been featured in notable outlets including The Sun, MarTech, and Search Engine Land, and she co-authored the Amazon bestselling book Mastering In-House SEO.




