Nicole Yong is a Beauty Writer at ZULA. She focuses on creating engaging content related to beauty, fashion, dating, and the stories of everyday women, catering specifically to Singaporean Millennials. Nicole's work has also been featured in Eatbook SG and ZULA, where she explores diverse topics including beverage production and the drinks and spirits industry.
Preston's Summary
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Geo Focus
Singapore, Singapore (Local)
Coverage Attributes:
Beta
Promotional Deal:
59
%
Private Sector Announcements:
12
%
Review:
9
%
Press Release:
6
%
Seasonal:
3
%
Themes Covered:
Not enough data
Pitching Insights
Nicole’s articles predominantly focus on local promotions, seasonal events, and lifestyle trends in Singapore. Given her coverage, she may be interested in pitches related to local fashion brands or stores with unique offerings for specific occasions like Lunar New Year or Christmas.
Considering Nicole’s emphasis on personal experiences and relationships, stories involving individuals navigating homeownership or relationship challenges within the context of Singapore could resonate with her. Additionally, content featuring DIY home projects or tips for festive celebrations might capture her interest.
Since Nicole's geographic focus is local (Singapore), relevant pitches should align with this location and cater specifically to the preferences of the audience within Singapore.
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