With advertisers and agencies dependent on ratings for planning, pricing and performance claims, any prolonged blackout could further weaken linear broadcasting and accelerate its decline
Niraj Sharma is the Editor-in-Chief at NewsDrum, where he leads the outlet with a commitment to delivering objective and unbiased information to the public. With a background that includes launching notable B2B news platforms and extensive experience in publishing and media, Niraj covers a range of topics including broadcasting, world affairs, and current geopolitical events. He has been featured in BestMediaInfo and NewsDrum.in.










