Nisha Qureshi is a Senior Correspondent for afaqs!, a leading media and advertising publication in India. With a focus on the national landscape, Nisha covers a wide range of topics including advertising, marketing, media trends, and interviews with industry leaders. Her articles provide insights into the latest developments and challenges in the Indian media and advertising industry.
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India (National)
Nisha Qureshi's coverage revolves around the content and publishing industry, with a focus on news distribution, monetization of news, advertising, digital marketing, and influencer marketing. Based on her articles' attributes and themes covered, she would likely be interested in receiving pitches related to success stories in these areas.
She seems particularly open to press releases and data-backed insights from experts within the private sector. Therefore, if you have unique success stories or strategies related to news distribution, monetization of news through advertising or digital marketing (including influencer marketing), Nisha might find them appealing for potential coverage.
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We take a look at how the branding efforts around IPL as a property have evolved over the years
By: Nisha Qureshi
Devika Prabhu, Head of Infotainment and Kids at Disney & Star India talks about the network’s evolution and its commitment to inclusivity and diversity in storytelling.
By: Nisha Qureshi
Dish TV’s latest initiative seeks to strengthen the retention and market share of the brand.
Industry leaders speak about the different ways in which they are integrating AI into solving everyday marketing problems.
A look at how sports broadcasting players are navigating the uncharted territory of AI and leading.
Mohit Ghate, co-founder of Wit and Chai, speaks about the agency's Amul Maharashtra account, their approach to the brand and plans ahead.
A look at what made LUX endure a century of existence and the evolution of personal care marketing in India.
By: Nisha Qureshi
Pravin Shah, Founder of BigBrandTheory explains the need for specialised agencies, agency culture and the need to undo age-old business practices.
Pravin Shah, Founder of BigBrandTheory explains the need for specialised agencies, agency culture and the need to undo age-old business practices.
By: Nisha Qureshi
The CEO talks about Hogarth's pivotal role in revolutionising ad production capabilities.
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