Nisha Qureshi is a Senior Correspondent at Global Advertising News. She covers a diverse range of topics including marketing and advertising, business and economics, as well as beauty and fashion, with a particular focus on the Indian market and global events like the World Cup. Nisha's work has been featured in notable publications such as afaqs!.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Nisha Qureshi's coverage revolves around the content and publishing industry, with a focus on news distribution, monetization of news, advertising, digital marketing, and influencer marketing. Based on her articles' attributes and themes covered, she would likely be interested in receiving pitches related to success stories in these areas.
She seems particularly open to press releases and data-backed insights from experts within the private sector. Therefore, if you have unique success stories or strategies related to news distribution, monetization of news through advertising or digital marketing (including influencer marketing), Nisha might find them appealing for potential coverage.
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While Hrithik Roshan has been associated with Mountain Dew for several years, this marks, Salman Khan's inaugural campaign for the aerated drink.
By: Nisha Qureshi
Kinetic Luna, once a symbol of independence and personal growth in the pre-liberalisation era in India, returns as the E-Luna—blending its iconic legacy with a modern, electric twist.
By: Nisha Qureshi
Bournvita launches an influencer campaign highlighting reduced sugar, responding to last year's controversy sparked by Food Pharmer's criticism of high sugar levels.
How can PR professionals and journalists sustain their symbiotic relationship to accomplish their respective goals in a constantly changing landscape?
By: Nisha Qureshi
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.
Brands have joined millions of fans in celebrating India's historic ICC Champions Trophy 2025 win with quirky, creative, and witty social media campaigns.
By: Nisha Qureshi
A look at Indian cricketers who have appeared in surrogate advertisements for alcohol and tobacco products, in light of the increasing scrutiny surrounding these endorsements.
Ambesh Tiwari, Business Head, Sony Kids & Animation, talks about the channel’s future plans with CID Squad.
According to the brand, the bottle being flipped in the now viral video by Virat Kohli is not Bisleri and the bottle would have flipped if it was one.
As the communications industry evolves through the integration of AI, those who harness its potential while prioritising a human-centric approach will distinguish themselves in the changing communication landscape.
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