Fuelled by Eurocentric beauty patterns, the trend of permanently changing one's eye colour is gaining momentum in the region. But at what cost?
Nitya Chablani is a Digital Editor at Vogue India. She specializes in the beauty and fashion sectors, covering topics such as the beauty industry, hair care, makeup and skincare, as well as luxury goods. Nitya's work has been featured in Vogue India and Vogue Arabia.










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