By: Parmy Olson
Forget sponsored links. Now “conversational discovery ads” will be built to sit inside AI answers themselves, and potentially include a chat agent so the user never clicks through to a website.


Parmy Olson is a Tech Columnist at Opinion. She covers a range of topics including artificial intelligence, consumer technology, and public policy, with a particular focus on AI platforms, generative AI, and the intersection of technology with relationships and politics. Parmy is also the author of 'SUPREMACY,' which won the FT & Schroders Biz Book of the Year 2024, and her work has been featured in numerous prominent publications including The Washington Post, Bloomberg News, and The Sydney Morning Herald.
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Parmy Olson's coverage primarily focuses on the intersection of technology and business, with a particular emphasis on AI, deepfakes, open-source AI, regulation of AI, and big tech companies like Facebook. Additionally, she provides expert commentary and opinion editorials.
Experts in the field of AI ethics, open-source technology, deepfake detection/prevention tools or legislation around regulating artificial intelligence would be well-suited to reach out to Parmy for potential collaboration or providing insights.
Given her focus on both tech and business aspects related to big tech companies such as Facebook and Google among others; professionals who can provide informed perspectives from legal/regulatory angles specific to these firms would likely capture her interest.
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